Clothes are getting drastically cheaper, and the number of styles on shop floors is dramatically increasing. It’s called Fast Fashion. The system is reliant on our clothes being made overseas by more than 40 million garment workers. Most of these garment workers are women in developing countries.
How do we know they’re being treated as we would hope? We want fashion brands to reassure us.
Information on who makes our clothes and their working conditions remains elusive, even for the savviest consumer. Brands say that consumers don't care enough to push them to disclose their data, but consumers can't access the data easily, even if they try.
Not My Style is here to change that. With your help, we will create a consumer movement that pushes brands to be more transparent about their supply chains, with the ultimate goal of improving the lives of the women and men who make our clothes.
It’s made to be used in the moment when you’re out and about and don’t have time to time to read a report on supply chains. It will help you make choices that match your values about where to spend your money.
We need your help to get this project out of our heads and into your iPhones and Android devices. We are crowdfunding to raise £20,000 to build the Not My Style App.
Your donations will go to support the development of the first version of Not My Style to launch in 2016. If we exceed our target, we’ll use the additional funding to go even bigger: bringing Not My Style to the high streets of Europe and the US as soon as we can.
Not My Style is a non-profit social enterprise. We are a UK registered company limited by guarantee, and 100% of your donation will go to fund our development and future expansion plans (read: world domination).
Our assessment will take leading industry research and overlay with a review of consumer-facing transparency: How easy is it for you to find out from stores how the workers in their supply chains are treated? We will also give the brands an opportunity to contribute to the assessment. Not My Style with then distill all this into a simple ranking, on a slick, stylish app.
Our mission will only be achieved if thousands of shoppers use our app - that way the brands will have to listen.
We will know we’ve been successful when more brands tell the full story so that savvy shoppers can make informed choices about where to spend their money.
We’ll be sharing a lot more about our methodology over the coming few months. Stay tuned for radical transparency.